Privacy Policy

1. Who We Are

Apex Lift Solutions ("we", "us", "our") is a forklift repair and maintenance company based on Long Island, NY. We can be reached at info@apexliftsolutionsusa.com or (516) 644-7187.

2. Information We Collect

We collect information you give us directly, including:

• Name, company name, email address, and phone number when you fill out a contact or quote request form
• Your email address and the authentication credentials you use to sign in to the portal, which are processed through our authentication provider.
• Service request details, equipment information, and any photos you upload
• Payment information processed securely through Helcim, our payment processor (we never see or store your full card or bank account number)

3. How We Use Your Information

We use the information we collect to:

• Respond to your service requests and deliver the services you've requested
• Send you quotes, invoices, service records, and account notifications
• Manage your Client Portal account and service history
• Contact you about your plan, upcoming service visits, or account status
• Improve our services and communicate relevant updates

We do not sell, rent, or trade your personal information to third parties.

4. Third-Party Services

We use the following trusted third-party services to operate our platform:

• Supabase — database and authentication. Your account credentials and portal data are stored securely on Supabase's infrastructure.
• Google Analytics 4 — optional website usage analytics, covering which pages are viewed and which links are used. It is off unless you choose to allow it, and it is never loaded in the customer or admin portal. We deliberately exclude identifying values from the events we send — names, email addresses, phone numbers, invoice and quote numbers, equipment serial numbers and payment references are filtered out before an event is sent. We cannot guarantee that usage analytics is anonymous in every circumstance. You can change your choice at any time using Cookie Settings in the footer.
• Helcim — payment processing. Card and bank details are entered directly into Helcim's secure payment window and are never transmitted to or stored by Apex Lift Solutions.
• Resend — delivers transactional email (quotes, invoices, payment receipts, service-request notifications) from our servers. Message content and your email address only.

5. Data Security

Authentication is handled by Supabase, our authentication provider. Apex does not store plaintext passwords in its application database.

Your portal data is protected by Supabase's Row Level Security (RLS), which ensures each customer can only access their own records — even at the database level. All data is transmitted over HTTPS. Passwords are hashed and never stored in plain text.

6. Your Rights

You may at any time:

• Request a copy of the personal information we hold about you
• Request correction of inaccurate information via your portal Account tab
• Ask us to close your account and delete personal information where we are able to. Some records must stay — invoices, payments, refunds, signed agreements and related business and tax records — because we need them for legal, accounting, contractual and security reasons. We will tell you what we can and cannot remove. Contact info@apexliftsolutionsusa.com

7. Cookies

Strictly necessary storage. Signing in to the customer or admin portal stores a session on your device through our authentication provider's SDK so you stay signed in between pages. Paying an invoice loads Helcim's checkout, which sets whatever storage it needs to process the payment. Neither can be switched off without breaking sign-in or payment.

Optional analytics. We use Google Analytics 4 to see which pages are useful. It is off until you choose to allow it. If you have not accepted, or you select "Reject non-essential", the Google Analytics script is never loaded and no analytics request is made from this site. You can change your choice at any time using "Cookie Settings" in the footer.

When analytics is enabled we send generic page and interaction events only — which page was viewed, that a quote form was submitted, that a phone link was tapped. We do not send your name, email address, phone number, invoice or quote numbers, equipment serial numbers, payment or transaction identifiers, or the contents of any form field.

We store your analytics choice in your browser's local storage under the key apex.consent. It records only whether you allowed analytics, the date, and a version number. It contains no personal information. Full detail is in our Cookie & Tracking Policy.

7a. Service Plan Agreements and Electronic Signatures

If you sign a monthly service plan agreement, we store the agreement exactly as you signed it: the equipment covered, the amounts, the term, your typed signature, your name and title, the time of signing, and a permanent copy of the document.

We also store a one-way salted hash derived from the network address the signature came from. We do not keep the address itself. A hash of this kind is not reversible in the ordinary course, but it is not the same as anonymous data — with the salt and a candidate address it can be checked for a match. We keep it because it is part of the evidentiary record of the signature.

7b. How Long We Keep Information

Different records are kept for different periods. Financial and contractual records — invoices, payments, refunds, and signed service plan agreements — are retained because we are required to keep accurate business and tax records and because they are the record of what was agreed.

We keep information for as long as it is reasonably necessary for the purposes described in this policy — providing and supporting service, maintaining accurate business and financial records, resolving disputes, and meeting legal and tax obligations. Financial and contractual records, including invoices, payments, refunds and signed service plan agreements, are kept longer than an ordinary enquiry because they are the record of what was agreed and paid.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll update the "last updated" date at the top of this page. Continued use of our services after changes constitutes acceptance of the updated policy.

9. Contact Us

Questions about this policy? Reach us at info@apexliftsolutionsusa.com or call (516) 644-7187.